Services For Businesses
Whatever you’re writing, Luke Finley Editorial can help you get it right: policy reports, websites and promotional material, funding applications, company brochures, your business plan …
My services are described below. Many jobs involve a combination of these; to talk about your requirements and get a quote, please get in touch via the contact page.
This is a final, careful check through your document, to make sure that everything is 100% accurate and consistent before it goes live.
It’s easy to miss the odd spelling mistake or typo, especially in your own work – you know what should be there, and that’s what you tend to see, instead of what’s actually there.
But remember: other people (your customers, your competitors, your bank manager) don’t know what should be there. They will notice any gaps or errors.
You’ve probably spell-checked your text. But a computer can’t really understand what you’ve written, so it will never be completely reliable. And it won’t notice if you’ve spelled something right but it’s the wrong word: if you’ve typed ‘not on sale’ instead of ‘now on sale’, for example.
By using a proofreader, you buy yourself peace of mind about your text and free up your own time to concentrate on the bigger picture – perfecting your products, growing your customer base and increasing your profits.
If your text needs a bit more work to get it into shape, this is usually known as copy-editing. This means checking your text thoroughly for grammar, spelling and punctuation, but also making sure the style and content are clear and consistent, highlighting any other concerns or queries, and suggesting ways to address them.
Depending on your needs, copy-editing can also include:
- making sure references, tables, pictures and other elements are accurate and in the right place
- checking that hyperlinks are working
- highlighting possible copyright or libel concerns
- applying consistent formatting, and other aspects of preparing your text for typesetting
Substantive editing and plain language support
It can be hard to judge how clearly you’ve communicated your message in your own writing. You know your subject and what you’re trying to say: it’s not easy to read your text as if you were someone else, without that inside knowledge.
More in-depth editing, restructuring and rewriting could help make your text clearer, more readable and as appropriate as possible for your target audience. I can provide an independent eye, and extensive, varied writing experience.
Substantive editing might include applying well-established principles of ‘plain English’, thinking about things like layout, length and structure of sentences and paragraphs, and use of jargon or technical language.
It might also include checking language use for writers using English as a second language or in a translated text; rewriting a text for a different audience; or making suggestions to reduce the length of a text.